Hybrid Duel: Insight and Prius

It is believed that by 2011, the automobile industry is about to be dominated by either 'hybrid' cars or 'battery/electricity' powered cars. It may be a premature statement, but with the growing popularity of hybrid cars, as bolstered by the green movement, there is no doubt that the trend could be seen in the next two or three years.

Toyota Prius is the king of the 'hybrid' market. Introduced in 2004, the Toyota Prius has set the standard in the hybrid technology. And now, Honda is about to take the challenge in unseating the almighty Prius. Honda actually is the first one to introduce INSIGHT and the hybrid technology in the US in 1999.

When I saw the INSIGHT, I felt the same fascination when I saw the 2009 Accord. It was edgy with simple beauty. The Honda's hybrid flag bearer is expected to eat Prius' share due to pricing. INSIGHT is $2000 cheaper than its tough competitor, but the Prius is still greener and more fuel-efficient.

Honda and Prius are both designed to capture the middle-class market. However, with the recession still hovering around, I think Honda got the necessary advantage.